The secret behind Coinbase’s billion-dollar acquisition strategy

5 Min Read
5 Min Read

With an estimated worth of $100 billion, it is onerous to consider that an organization like Coinbase wants to amass new companies to develop. However with $10 billion in money available, the biggest U.S. cryptocurrency alternate continues to search for the subsequent massive alternative within the house.

Coinbase is not shying away from writing checks in 2025. The alternate reportedly paid $2.9 billion in money and inventory to amass crypto choices buying and selling platform Deribit in August.

It then made headlines in October when it acquired on-chain capital elevating platform Echo for $375 million. Crypto Twitter was abuzz with the information, because of a genius advertising and marketing transfer involving Echo founder and influencer Cobie. Cobie receives an extra $25 million from Coinbase to renew long-dormant operations Up solely Podcast.

Whereas the headlines inform the story of a wealth-building handshake between the founders of Coinbase and unicorns, there’s important intent, analysis, and perception behind these multi-million greenback strikes.

So how does @Coinbase, a $100 billion firm with $10 billion in money available, resolve which firms to spend money on?

Coinbase has revamped 40 acquisitions in recent times, most lately spending $375 to amass @echodotxyz.

Here is Coinbase’s secret technique for mergers and acquisitions… pic.twitter.com/PwgOeJ5Uuf

— Gareth Jenkinson (@gazza_jenks) October 28, 2025

Cointelegraph spoke to Coinbase’s Head of Company Improvement and M&A, Acryl Ibusa, on X’s every day Chain Response livestream present to disclose how Coinbase is actively investing billions of {dollars} in particular firms.

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Associated: Coinbase spends $25 million to revive Final Bull Market podcast

energy regulation distribution

Mr. Ibsa has been main world company improvement at Coinbase since 2019 and has been carefully concerned in the entire firm’s main acquisitions.

“In some ways, it is a energy regulation distribution. Should you’re enthusiastic about easy methods to proceed to develop Coinbase and easy methods to develop the potential acquirers that you simply’re engaged on, you are going to find yourself with a whole lot of photographs on objective. Not all will likely be nice photographs on objective, however the winners will truly begin paying for the remainder of your portfolio,” Ibusa mentioned.

Associated: Coinbase bets $375 million that on-chain ICO crowdfunding is the subsequent wave of cryptocurrencies

Mr. Ibsa highlighted mergers and acquisitions as a first-rate instance of this strategy. The corporate, which describes its strikes like an “ESPN Highlights” reel, has made some profitable and a few not-so-successful enterprise offers over the previous six years.

Ibsa mentioned he nonetheless has a number of offers in thoughts, together with Coinbase’s reported $41 million cope with Tagomi. This grew to become the premise for Coinbase Prime.

“Coinbase Prime in our institutional enterprise is now a good portion of our income, so we wish to put it on ESPN’s spotlight reel.”

Ibsa additionally highlighted the corporate’s 2019 settlement to amass Xapo’s institutional enterprise. He described the influence of that transaction as “making us the only largest cryptocurrency custodian on the planet on the time.”

The alternate’s $2.9 billion acquisition of Deribit is by far the biggest in 2025, and Ivsa mentioned after the deal closed that it demonstrated “very robust monetary efficiency.”

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“Who wouldn’t wish to be acquired by Coinbase?”

“What does the desk seem like? Coinbase is a virtually $100 billion firm with practically $10 billion in money. So who would not wish to be acquired by Coinbase?” Ibsa mentioned.

He describes the job as “very fast-paced,” with a number of potential M&A offers piling up on his desk at any given time. Choices on what offers to pursue have been pushed primarily by alternatives that could possibly be an extension of Coinbase’s general product technique.

“We now have a really clear technique and course for our enterprise, and M&A is only a device to assist us get there sooner.”

Coinbase’s general technique follows this philosophy: figuring out and supporting firms, merchandise, and companies that speed up our objective of changing into “the alternate for every thing.”

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