McDonald’s has formally introduced again the McRib to its U.S. shops, which unexpectedly reignited the controversy within the crypto world about what’s subsequent for Bitcoin.
The return of the sandwich on November eleventh has been unusually linked by some merchants to Bitcoin’s previous rally.
Bitcoin is buying and selling round $104,400 after reaching $106,000 earlier within the day, however remains to be struggling to interrupt above $110,000.
The return of the McRib and the subject of Bitcoin
The story began after a well-liked Bitcoin Archive account posted on
The submit listed previous returns and worth actions side-by-side, sparking debate throughout social media. “McDonald’s McRib alerts a large rally for Bitcoin. Any comeback has resulted in explosive Bitcoin worth actions,” the account reads.
McDonald’s McRib alerts huge rally for Bitcoin 🍔 🟧
Each time there was a comeback, BTC worth actions exploded.
• 2017: November → BTC +1,000%
• 2020: December → BTC +200%
• 2021: November → BTC to $69,000 ATH
• 2024: December → BTC new ATH $126,000The McRib returns in the present day.
Will Bitcoin go to the moon? 😅 pic.twitter.com/xU8hD89Axk— Bitcoin Archive (@BitcoinArchive) November 11, 2025
The historic sample seems to be like this: The McRib resurfaced on November 2, 2017, when BTC traded at $6,745. By December of the identical yr, it had reached $19,666.
In 2020, when the McRib was reinstated on December 2nd, BTC was at $18,773, however by April 2022 it had risen to $64,895, a rise of 245%.
In 2021, the sandwich set you again $61,000 in Bitcoin. 9 days later, it rose 13% to over $69,000, setting a brand new report on the time.
The legendary McRib shall be again at McDonald’s within the US on 11/11.
That is probably the most talked about restricted time product on-line and is costlier than different evergreen objects, particularly at X.
Apparently, and fully unrelated to McDonald’s involvement, the McRib just lately found a brand new… pic.twitter.com/R5LiuKTZiD
— Guillaume Huin (@HuinGuillaume) November 10, 2025
Analysts opine on the ‘McRib impact’
Zach Voell, a cryptocurrency analyst identified for linking cultural moments to market modifications, resurfaced this pattern in a tweet final yr. He wrote:
“This is a glance again at how Bitcoin reacted to the information that McDonald’s McRib is again on the menu. They simply introduced it once more final week. So, are you bearish?”
Voel additionally shared a chart mapping digital forex costs and McRib announcement dates, which gained widespread consideration amongst merchants.
BTCUSD buying and selling at $104,747 on the 24-hour chart: TradingView
Different analysts have blended views. Some market watchers say this sample displays how societal temper and investor sentiment, reasonably than logic or knowledge, shapes crypto actions.
They level out that folks have a tendency to search out patterns that match their beliefs, even when the proof is weak. Others describe the McRib-Bitcoin relationship as an over-credited meme, declaring that there have been years when Bitcoin moved in the wrong way regardless of the sandwich’s resurgence.
About correlation and causation
Based on these skeptics, the timing of the McRib announcement may merely coincide with the market’s typical year-end optimism. They are saying that likelihood shouldn’t be mistaken for a dependable sample.
Analysts additionally notice that merchants usually cherry-pick examples to help their story, ignoring years when cryptocurrencies have had totally different worth actions.
Nonetheless, this dialog highlights how a lot crypto tradition loves turning memes into alerts. Some merchants deal with the McRib’s return as a symbolic indicator of the approaching good instances, a light-hearted reminder that markets are pushed not simply by numbers however by temper and creativeness as nicely.
McDonald’s Featured Picture/Picture edited with Gemini, Charts on TradingView
