MARA Holdings shares rose 17% after the bitcoin mining firm introduced Thursday a partnership with Starwood Capital Group to construct a big information middle at an present web site in the US.
The deal will convert some MARA places, a lot of which have been initially developed for Bitcoin mining, into amenities serving enterprise cloud and synthetic intelligence prospects.
Starwood, which manages greater than $125 billion in belongings, will lead design, building and tenant sourcing by way of its information middle division, Starwood Digital Ventures. The companions plan to ship roughly 1 gigawatt of computing capability within the close to future, with plans to develop past 2.5 gigawatts over time. The 2 corporations will collectively fund and handle the challenge.
This settlement marks a serious turning level for MARA.
The corporate constructed its repute as a Bitcoin miner, but it surely additionally manages websites with direct entry to large-scale energy sources. That entry has develop into precious as know-how corporations wrestle to safe energy for brand new AI information facilities.
MARA’s transfer matches in with the development of many Bitcoin miners repurposing their infrastructure to fulfill the rising demand for synthetic intelligence computing. The shift started after Bitcoin’s latest halving reduce miners’ rewards in half. Rising energy prices, shrinking Bitcoin costs and elevated mining competitors have squeezed miners’ revenue margins, forcing most corporations to diversify or pivot completely to internet hosting machines for AI corporations.
Only in the near past, one other Bitcoin miner, BitFarms (BITF), introduced it will rebrand to Keel Infrastructure as a part of its pivot from Bitcoin mining to information middle growth for prime efficiency computing (HPC) and AI workloads.
Nevertheless, MARA has not deserted its id as a Bitcoin mining firm. The truth is, CEO Fred Thiel mentioned in a letter to shareholders that “Bitcoin stays core to MARA’s technique.”
“Whereas it’s tough to foretell the timing of a restoration in Bitcoin costs, our long-term perception on this asset class stays,” Thiel added.
MARA additionally reported fourth-quarter earnings, with income down 6% to $202.3 million from $214.4 million in This autumn 2024, citing a 14% decline within the common worth of Bitcoin mined through the quarter.

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